Last updated: 28 August 2026
AMA Locksmith respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect when you use www.amalocksmith.co.uk, contact us, request locksmith assistance or use our services, how we use that information, and the rights available to you.
Who we are
Company name: AMALOCKSMITH LTD, trading as AMA Locksmith
Registered in: England and Wales
Company number: 17197778
Website: www.amalocksmith.co.uk
Email: info@amalocksmith.co.uk
Telephone: 020 3576 7971
Registered office: 64 Coleshill Flats, Pimlico Road, London, SW1W 8LL
For the purposes of UK data protection law, AMA Locksmith is responsible for the personal information it collects and uses through this website and its locksmith services.
Information we may collect
When you contact us, request locksmith help or use our services, we may collect information including:
- your name;
- telephone number;
- email address;
- property address or postcode;
- details of the locksmith service you require;
- information you provide through our contact form;
- information you provide by telephone, email, WhatsApp or text message;
- appointment and job details;
- payment and transaction information;
- correspondence relating to an enquiry or completed job;
- technical information such as IP address, browser type, device information and pages visited, where collected through website security, analytics or advertising tools.
We only collect information that is reasonably necessary to respond to enquiries, provide locksmith services, operate our website or meet our legal obligations.
How we collect your information
We may collect personal information when you:
- telephone AMA Locksmith;
- complete a form on www.amalocksmith.co.uk;
- send us an email;
- send us a text or WhatsApp message;
- request a quotation;
- request emergency locksmith assistance;
- book or receive locksmith services;
- interact with our website;
- respond to an advertisement;
- otherwise communicate with us directly.
How we use your information
We may use your information to:
- respond to locksmith enquiries;
- confirm whether we can attend your location;
- arrange and provide locksmith services;
- communicate about an appointment or job;
- provide estimates or quotations;
- process payments;
- issue invoices and maintain accounting records;
- deal with complaints or service issues;
- prevent fraud, misuse and security threats;
- operate and protect our website;
- understand how visitors use our website;
- measure advertising and website performance;
- comply with legal, regulatory, tax and accounting obligations.
Our lawful bases for using personal information
Depending on the circumstances, we may process personal information under one or more of the following lawful bases.
Contract
We may process your information where it is necessary to take steps at your request before providing a service or to fulfil an agreed locksmith service.
Legitimate interests
We may process information where reasonably necessary to operate our business, respond to enquiries, maintain security, manage customer relationships or improve our services.
Legal obligation
We may process or retain information where required to comply with UK law, accounting rules, tax requirements or other legal obligations.
Consent
Where consent is required, such as for certain non-essential cookies, analytics, advertising technologies or marketing communications, we will rely on your consent.
Where we rely on consent, you may withdraw it at any time.
Contact forms
When you submit a contact or locksmith request form through www.amalocksmith.co.uk, we may collect information such as your:
- name;
- telephone number;
- email address, if provided;
- postcode;
- service required;
- message or description of the problem.
We use this information to respond to your enquiry and, where appropriate, arrange locksmith attendance.
For urgent locksmith assistance, calling us directly is usually the fastest way to contact us.
Telephone calls, emails and messages
If you contact AMA Locksmith by telephone, email, text message or WhatsApp, we may retain your contact details and relevant information relating to your enquiry or job.
This information may be used to:
- respond to you;
- arrange attendance;
- provide the requested service;
- follow up on a job;
- resolve queries or complaints;
- maintain appropriate business records.
Payments
Where you make a payment for locksmith services, payment information may be processed by banks, card payment providers or other secure payment processors.
AMA Locksmith does not intentionally store full credit or debit card details through www.amalocksmith.co.uk.
Cookies
www.amalocksmith.co.uk may use cookies and similar technologies.
Some cookies are essential for the website to function properly.
Other cookies may be used for purposes such as:
- website analytics;
- measuring visitor activity;
- advertising measurement;
- conversion tracking;
- remembering user preferences;
- website security.
Where required by UK law, non-essential cookies will only be used after you have given appropriate consent.
You can find further information in our Cookie Policy.
Analytics and Google services
AMA Locksmith may use services provided by Google, including Google Analytics, Google Ads and conversion measurement tools.
Depending on which services are enabled, Google may receive information about how you interact with our website, including:
- pages visited;
- website interactions;
- advertisements clicked;
- forms completed;
- telephone or conversion activity where tracking is enabled;
- browser and device information.
Where consent is required for analytics or advertising cookies, these technologies should only be activated after the appropriate consent choice has been made.
Who we may share your information with
AMA Locksmith does not sell your personal information.
Where reasonably necessary, information may be shared with trusted service providers including:
- website hosting providers;
- IT and website support providers;
- payment processors;
- banks;
- accountants and professional advisers;
- analytics providers;
- advertising platforms;
- email or communication providers;
- regulatory authorities;
- law enforcement bodies where legally required.
Only information reasonably necessary for the relevant purpose should be shared.
International data transfers
Some technology, analytics, hosting, advertising or communication providers may process data outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place where required under UK data protection law.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Enquiry information that does not lead to a completed locksmith job may be retained for a reasonable period to allow us to deal with follow-up enquiries.
Information relating to completed jobs, payments, invoices and accounting may be retained for longer where required for legal, tax, accounting or business-record purposes.
Information will be deleted or securely disposed of when there is no longer a reasonable or lawful reason to retain it.
Data security
AMA Locksmith takes reasonable technical and organisational measures to protect personal information against:
- loss;
- misuse;
- unauthorised access;
- alteration;
- disclosure.
However, no website, email system or internet transmission can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information in certain circumstances;
- ask us to restrict how information is used;
- object to certain types of processing;
- request transfer of certain information;
- withdraw consent where processing is based on consent.
To exercise any of these rights, contact:
We may need to verify your identity before processing a request.
Complaints
If you have concerns about how AMA Locksmith handles your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
Third-party websites
www.amalocksmith.co.uk may contain links to external websites or third-party services.
AMA Locksmith is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website you visit.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time where our website, business practices, technology or legal obligations change.
The latest version will always be published on:
www.amalocksmith.co.uk/privacy-policy/
Contact us about privacy
If you have questions about this Privacy Policy or about personal information held by AMA Locksmith, contact us at:
AMALOCKSMITH LTD, trading as AMA Locksmith
Registered in England and Wales, company number 17197778
Registered office: 64 Coleshill Flats
Pimlico Road
London
SW1W 8LL
Email: info@amalocksmith.co.uk
Telephone: 020 3576 7971
Website: www.amalocksmith.co.uk